How to Optimize Content Using Semrush SEO Content Template & SEO Writing Assistant

For a successful online growth, organic traffic is a vital thing that plays an important role.

Driving traffic from search engine is one of the best possible source of traffic to your website. For every webmasters, it is the primary goal to rank higher in Search Engine Result Page (SERPs).

Gone are the days when ranking on search engines were quick and easy. Nowadays, ranking on search engines depend on multiple factors such as building high-quality backlinks, keyword research, SEO Optimized content and so on.

SEO Optimized Content is still the best and effective way to rank on the top positions and acts like a foundation for every SEO practices. Even You can’t deny the fact that Content is King for every successful online blog.

As SEO related technologies are evolving and new tools are coming up in the market to make our lives easier. One such new tool that is Semrush SEO Content Template and other one is Writing Assistant have recently launched for content writers to address a lot of benefits on SEO practices.

In this page, we will explore about Semrush SEO Writing Assistant, Semrush SEO Content Template, how does they work, and what are their key features. So, let’s get started.

Introduction to Semrush SEO Content Template & SEO Writing Assistant Tools

Semrush SEO Content Template and SEO Writing Assistant tools are AI-powered content marketing tool and a part of Semrush’s Content Marketing Toolkit.

They are used for creating SEO optimized content. Both tools provide effective and accurate data-driven results based on the top 10 performing results on SERPs.

Semrush Content Template Tool – Create a Better SEO-friendly Content

Semrush Content Template tool is one of the semrush tool specially made to help content writers for creating well structured and SEO optimized content.

This tool provides the best suggestions for what content you would be creating in order to outperform your competitors on Google search and helps you to eliminate the guesswork.

What does Semrush SEO Content Template Do?

Semrush SEO Content Template tool helps you to outrank your competitors on SERPs by analyzing multiple factors.

What basically it does is to scan all the top 10 best performing results on Google Search based on the given keyword and generates instant keyword recommendations for your content.

The generated result can be exported as a document that also contains how to tips to create well-crafted SEO optimized piece of content.

Even you can adjust settings as per your audience, Based on your input setting like target location and device type (or you can skip), they create SEO Template.

This SEO Template contains all the Keyword recommendations and General recommendations.

Here you’ll discover Backlinks to acquire, Readability score, Text length, Video content and Semantically related words.

Besides that general recommendation includes optimal length of Page Title, Meta Description and Headings.

SEO Writing Assistant – Get Best SEO Recommendations

On the other hand, Semrush’s SEO Writing Assistant is a powerful writing assistance extension tool that provides instant recommendations for optimizing content based on the top performing Google search results.

It helps writers to write SEO-friendly content that can rank well in search engines by providing insightful stastics.

This tool has been designed in such a way that you can simply focus on writing great content while SWA (SEO Writing Assistant) provides the calculated SEO scores and feedback related to focus keywords and content optimization.

This provides data-driven results in real time on SEO potential and originality of a piece of content. Additionally, you can also find out the easiness to read your content by the users.

In other words, you can say that Semrush SEO Writing Assistant is a content optimization tool created by Semrush (One of the best SEO tools on the market) that helps to take your content to the next level.

What does Semrush SEO Writing Assistant Do?

Before exploring more about Semrush SEO Writing Assistant, we should know why we need a Writing Assistant tool and what does Semrush Writing Assistant do?

Every tool has a purpose and designed to do a specific task. Similarly, Semrush Writing Assistant tool has been designed to achieve the following two goals:

In a nutshell, Both the tools have ultimate goal to get better search visibility and organic rankings on search engines, and both works almost parallelly.

If you are a professional content writer, marketing experts, bloggers then this is a must have tools for you. This lets you easily determine whether your written texts are able to meet content-quality requirements or not, in just few clicks.

Both are new tool to many professionals and many more other SEO tools are offering the same to meet the desired goal.

How Does the Semrush’s SEO Content Template and SEO Writing Assistant Work?

Follow the below simple step-by-step guide to get the best result by using Semrush SEO Content Template and SEO Writing Assistant tool.

Step 1: Register a Free account on Semrush using our exclusive Semrush free trial link.

Step 2: Once you are logged in, navigate to Content Marketing Toolkit and then click on the SEO Content Template.

Step 3: Now you’re ready to start. Enter a focused or primary keyword to create a content template.

Pro Tip: For finding the focused keyword or profitable keyword, I highly recommend you to use the Semrush Keyword Magic Tool. This tool provides the best performing and semantically relevant to your content that can grab huge organic traffic.

Step 4: Once your content template is generated in previous step then SEO Writing Assistant (SWA) provides the list of suggested keywords that are semantically relevant to your content.

Along with semantically relevant keywords, they also suggest the best placement for the link depending on the keyword difficulty and number of backlinks of top performing articles on the web pages.

Step 5: Now include the generated keywords, LSI keywords etc. into your content and include the primary keyword/focus keyword into your page/post title, meta descriptions, and headings.

Pro Tip: Please don’t make your post tile and meta description lengthy. Always keep focus on the recommended maximum length of title and meta description otherwise it can get truncated on search results.

Step 6: Check out the dashboard to know the suggested content length by Semrush Writing Assistant tool and adjust your content accordingly to rank well in SERP.

Step 7: Make your content user-friendly and interesting and always analyze every paragraph for plagiarism to avoid any duplication.

Note: Although, Semrush SEO Writing Assistant comes with free Plagiarism tool to check your content but I personally prefer to use Grammarly. Try Grammarly Free for Plagiarism and Error free Grammar checks.

Step 8: Optimize your content by placing keywords and maintaining keyword frequency at the right place, structure in such a way that your readability score should be better.

Step 9: Never ever try to confuse your readers by using jargon. Instead prefer to use the tone of voice your users like.

Step 10: Now, you are done with optimizing your content. Its time to publish your article using the Semrush SEO Writing Assistant WordPress plugin.

How to Use Semrush SEO Writing Assistant?

There are mainly three ways of using Semrush’s SEO Writing Assistant to make your content optimized for search results. These are as follows:

Use SWA in Semrush

Right from the Semrush’s dashboard, you can use it directly and can start optimizing your content.

However, you will find limited functionality but still it is handy to access it quickly without installing any add-on.

Use SWA in WordPress

If you are a WordPress user then there is a good news for you. Semrush has developed SEO Writing Assistant plugin which you can install from your WordPress dashboard.

Once you installed it, just login with your credential and start creating the best optimized content. If you haven’t registered it, then here is the free Trail for you to access it.

Click here to Get Semrush Free Trial

By default, you can see the SWA at the bottom of your editor and to make it floating on the sidebar, you can enable it by clicking on to float mode to do it.

I am a WordPress user and my blog is on WordPress CMS platform so it is preferred way of using SWA for me and works fine.

Use SWA in Google Docs

There is a third way of using SWA that is by using a Add-On for Google docs. This is most preferred if you are not a WordPress user and like to connect SWA with Docs.

This also works well if you are planning to outsource your content writing job to others. You can directly install Add-On from G Suite Marketplace and Sign up using our exclusive Semrush Free Trial link.

Once installed, just activate and connect it and start optimizing right from your favorite editor.

Features of Semrush’s SEO Writing Assistant

There are multiple factors a cyber content writer need to consider such as Content uniqueness, readability, tone of voice etc. to make it stand apart from others.

Here’s the four core features inside Semrush’s SEO Writing Assistant tool which contributes to the overall SEO Score.

SEO Tools

This feature emphasis you to focus on the content optimization for search results by providing a number of SEO metrices.

Right from the start, the only Semrush’s Writing Assistant add-on available is Search Engine Optimization tool which provides all related SEO metrics.

At beginning, It will ask you to input some keyword which you think is relevant to your content, then it will fetch more relevant ideas that helps you to move forward.

Adding the generated relevant keywords can be the great choice for you instead of putting irrelevant or guessing keywords. It helps to rank your content on similar keywords without putting extra efforts.

It gives alerts on the various SEO metrics like Alt tag of Image, link issues etc. and accordingly you can start adding alt tag on images if you haven’t used on your content.

Readability Tools

This is a feature that lets you know about the readability of your content by analyzing your webpage against Flesch Reading Ease Readability Test.

In other words, we can say that Semrush uses Flesch reading that helps to determine the difficulty level of a content by looking at content length, pronunciation, complexity of sentences etc.

This tool displays the target score by calculating the average of top 10 results. As a content writer, you should try to match the average target score for extraordinary results.

Not only the target score it shows but it also provides information on recommended word counts, page title, keywords etc. and always try to write neat and clean paragraph to enhance the readability.

Originality Tools

This tool basically checks your content against potential plagiarism or uniqueness.

It has built-in plagiarism tool that checks the number of duplicate words or sentences by analyzing webpages on the internet.

This feature is available for limited number of checks and depends on the type of Semrush subscription you purchased. With Semrush Guru and Business plan, you can have access to this feature.

You can also go for premium Plagiarism tools like Grammarly to determine the uniqueness of your content if you are not planning to use its built-in tool.

Tone of Voice Tools

While creating any content and delivering message to your customer, it is important to maintain the consistency of tone of voice of your content.

It is a way of using choice of words, their order in a sentence, rhythm and pace etc.

Tone of voice can be different for each brand, it can be formal or informal to gain your readers trust, engage more customers etc.

Semrush uses ML (Machine Learning) technology to calculate the score of Tone of Voice based on the thousands of content written by humans which are scientifically proven.

Pros and Cons of Semrush SEO Writing Assistant

Like every SEO tools in the market, Semrush SEO Writing Assistant has also some Pros and Cons.

Pros of SEO Writing Assistant

Cons of SEO Writing Assistant

Pricing and Plans of SEO Writing Assistant

Semrush offers free trial for new users with limited functionality and later it can be purchased to get in-depth SEO data.

Want to try Semrush SEO Writing Assistant? – Click here and get free trial

However, you can get the full functionality by subscribing its Guru or Business Plan.

Semrush Guru Plan will cost you $199.95 per month and Business plan at $449.95/month.

Languages Supported by Semrush’s SEO Writing Assistant

Semrush SEO Writing Assistant tool is now worked well in many languages.

These languages are: English, Spanish, German, Russian, Italian, Portuguese, Swedish, Turkish, Danish, Romanian, Norwegian, Hebrew, Dutch, Hungarian, Finnish, Portuguese(Brazil).

It is also available for many more other languages but getting accurate score is not guaranteed.

And Readability score is available for limited languages such as English, Italian, German, Dutch, French and Spanish.

Is Semrush SEO Writing Assistant Free?

For a professional content writers, writing an SEO optimized and readable content is the biggest challenge. Semrush SEO Writing Assistant (SWA) does a lot to help you by allowing you to target multiple keywords and suggestions but it costs money.

Semrush suite comes with many tool such as Keyword research, social media tool, audit tool, etc. which requires a subscription plan in order to get full access.

So, In order to use Semrush’s SEO Writing Assistant, first of all you need to have a Semrush account (Click here to get Semrush free account) that can help you create an SEO content template.

With Semrush free account or Pro plan, you can able to create one recommendation (which is tied to a document) set for a life time.

However, you can also get full access to Semrush Content Marketing Platform and multiple keywords on higher tier accounts or subscription plan.

It comes with number of features that make it easy to manage. For example, If anyone of your team member has already connected your post with SEO content template that has been created using SWA tool then you can also view and access the SEO Writing Assistant interface.

So, if you are taking SEO works seriously then it is worth to invest in leading SEO tools like this.

Frequently Asked Questions on Semrush SEO Writing Assistant

Here are the frequently asked questions related to Semrush SEO Writing Assistant ( SWA).

My Summary of Using Semrush SEO Content Template and Writing Assistant (SWA)

Overall, After using this tool I find it worth the money and helped me to create highly optimized content that can rank well in search engines and able to compete with the existing top 10 articles on the SERP.

This is really an exiciting and useful tool I have come across that can calculate the readability, grammar checks and provides SEO checklist to optimize your posts.

Although many similar tools are out there in the market, But I personally find it more accurate and fits better in my personal SEO goals.

I believe even you too can get benefit from this tool and outrank your competitors. So, try it for free and let me know what do you think about it in the comment section.

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