Semrush Updates 2020: Check Out What’s New And More Here –
Moving your offline businesses to online is the new trending norms nowadays to survive in the industry. As more and more businesses are moving online, the demand of digital marketing is evolving exponentially. At the same time, the competition has reached at the peak point.
So making your online presence at the forefront, you need to upgrade your existing tools that you are using to win the digital race. Semrush is one of the tools you might be familiar if you are into a digital marketing industry.
New to Semrush? Or Are you an existing user? Not a problem at all. Semrush tool have got you covered.
Because of growing domain names, keywords databases and geo-specific-keywords, Semrush is continuously perfecting and upgrading their existing tools and adding the new features and products to meet your today’s marketing demands in order to stay at the top of your competitors.
Exactly, you read that right. Being one of the most used marketing tool in the industry, Semrush makes sure to provide the relevant and most up to date data for your next marketing campaign.
Like every years, Semrush have updated its older databases to keep you updated with the latest trends in the industry.
So, before diving into the new Semrush updates, I would like to draw your attention to the new additions. In 2020, they have increased their databases from 2B to 20B keywords in just 2 years. It is 10x growth and just unbelievable!
Apart from that, Semrush has over 825 million domains and 142 geo databases as of now. That’s really huge!
In this page, we will highlight the Semrush Updates and new improvements as well as its New Tools.
What’s New in Semrush Updates 2020 and its new Improvements?
The 2020 has been the year of digital growth and a new revolution has just started, most of the new businesses went online successfully while few of them have left the ground due to huge loss occurred in this pandemic.
With continuous rise in the number of domain names on the search results, it has become quite difficult to rank your domain and thus generate qualified leads for your business.
Keeping these things in mind, Semrush has improved its tools, updated and added new features to help you optimize your site for search engines. Improving online visibility and discovering new marketing insights are the hottest things you must know if you are into a digital marketing industry. So, what’s new in this Semrush Updates 2020? Let’s check it out one by one.
Key Highlights of Semrush Updates 2020
Here are the top highlights of Semrush Updates 2020, each highlights has been made in such a way that they can make your online marketing strategy simple and effective.
The main focus of new highlight is to improve the algorithms and help you out to increase your targeted audience through the well-known popular search engines.
SEO Analytics Tools
Revamped Keyword Overview
For any digital marketers, Keyword analysis is the primary top-level SEO strategies to get insights on any keywords. The new revamped features include the following:
1). Global Volume Metric: This feature has been rolled out to help you analyze the potential of any keywords along with the list of most popular countries.
2). SERP Features and Questions: This Semrush feature lets you optimize your keywords and provides ideas to get discovered on search results.
3). SERP Analysis: For every URL, this feature gives you the result of top 100 Google results for the specific keywords. Moreover, it also discovers the backlinks, search traffic, keywords, referring domains etc.
4). Bulk Analysis: This feature saves your valuable time and help you out to take quick decision by analyzing up to 100 keywords simultaneously. You can also use Keyword manager for efficient keyword strategy.
Keyword Gap: Uncover Paid and Organic Keywords
Keyword Gap is the newly added feature that has been designed to uncover the organic and paid keywords. This tool now offers a bunch of opportunities to digital marketers.
Below are the list of features you can perform using this brand new Keyword Gap tool
1). Missing Keyword Opportunities: This offers a separate widget where you can filter ‘tops’ and ‘volume’ for the missing keywords. Missing keywords has a lot of impact and has the tendency to change the search results easily.
2). Compare Keywords: Not only by domains, you can also compare keywords by subfolders, URLs etc. Keywords comparison lets you pick up the most relevant and highly conversion keywords.
3). Keyword Grouping: Keyword groupings helps to ease the workflow. You can use ‘shared’, ‘strong’, ‘missing’ etc. in Keyword Groupings. Apart from that Keyword Manager is also available to integrate Keyword Gap.
Domain Overview: Conduct Competitor Research
Domain Overview is a tool that enables you to find the online visibility of any websites. You can easily perform deeper research through key metrics. Below are the top features:
1). Worldwide View: This feature allows you to spy your competitor’s website on a global level as well as country specific levels. This is a long-waited feature added to perform domain research on global level.
2). Subdomain Analysis: As domain overview gives you the metrics of the entire site but what if you don’t want to evaluate the entire site instead you are interested in Subdomain or subfolder level analysis? Well, Semrush has rolled out subdomain and subfolder level domain analysis to research on a specific folder and subdomain.
3). Compare Mode: Compare mode provides you an insights of up to 5 domains at a time. Using this you can easily point out the differences in their metrics.
Backlink has a great role in search engine optimization of your website. It gives you ideas about the link building strategies.
Backlinks helps you to monitor your competitor by spying on their backlinks that helps you to plan your backlink strategies accordingly.
Position Tracking: Track Target Keywords
Now checking search ranking of your website for a selected keywords over a time is easy using this powerful Position Tracking tool. What are the things you can do using this feature:
1). Share of Voice (Sov): This is a new metric that can accurately give the report of SEO impact on your business by taking accounts of various factors like search volume, estimated traffic etc.
2). Devices and Locations report: Most of businesses are located at several parts of the world. So, to check out the visibility performance of keywords at Geo-specific targets, Device and Location report come into existence.
3). Export Scheduling: This feature lets you get the detailed insight of position tracking on daily, weekly or monthly basis.
Site Audit: Check Health of your Site
This is the best tool by Semrush to identify any issues on your website to analyze the health and provides suitable improvement ideas.
Site Audit is a user-friendly tool that scan your website for over 130 technical and SEO mistakes.
Backlink is the important thing to boost your ranking but at the same time there are few backlinks that can get you penalized by Google as well.
Backlink audit tool provides the insight of toxic links that your site is receiving.
Listing Management Tool
Listing Management Tool is helpful for any type of business to boost Local SEO, Voice Search Optimization and Online presence.
This feature can attract more customers easily, monitors reviews and help you to make your business visible on local SEO.
Competitor Analysis Tools
Website Traffic Analysis: Get full detailed traffic metrics of any domain and analysis the company’s online performance. You can easily compare traffic of a website with any other websites easily. This tool lets you add up to 200 websites in your list.
1). Traffic Overview: Traffic overview of any website helps you count number of daily visits, user engagement, spot trends, countries wise traffic and referral traffic metrics.
2). Audience Insight Reports: You can quickly find out the insights of your users. It compare the unique and shared audiences with your competitors.
3). Analyze Traffic Journey: It provides the report that shows the traffic flow of analyzed website. Using this, you can create a unique marketing strategies to divert your competitor’s audience to your website.
4). Instant Market Overview: To get an instant market overview for an industry, use Semrush’s new tool known as Market Explorer. It gives you an insight of traffic trends and audience demographics.
Content Marketing Tools
As content is the king for better reach on the search results, so Semrush offers a new standalone product known as ImpactHero to analyze your website content.
This tool helps you to identify and offers free improvement ideas of your content.
Semrush team has introduced a new feature known as Content Marketplace, where you can get high-quality SEO optimized content from top copywriters. In other words, we can say that you can hire professional copywriters directly from Semrush dashboard using Content Marketplace.
Keeping these things in mind, Semrush has rolled out annual as well as monthly subscription plans to order quality content.
Here is what you will get with Content Marketplace:
- Get unlimited number of content revisions and a discount of 20% for all the orders.
- To get high quality media contents like Photos, icons, videos etc. You can use Semrush Media Stock feature.
- Create Shared Workspace: This feature enables you to create a shared workspace where you can invite your team members to collaborate.
Content Marketing Toolkit
Semrush’s Content Marketing Toolkit helps to create and improve your existing content plan, research or find new content, write optimised content and audit content.
This powerful toolkit saves your time as well as money, and comes with Guru and Business level subscriptions.
Here’s what you can do with Semrush’s Content Marketing Toolkit:
- Content Planning: Based on your targeted audience, you can search the relevant topics, questions, headlines and do topic research. Along with that, you can also share the content plans and deadlines with your teammates.
- Create and Optimise Content: This is the most important step where you can create SEO-friendly content within your Semrush interface. It also offers writing assistant.
- Performance Measurement: This lets you to do complete audit of your content of your website using various real-time metrics from Google Analytics, Semrush and Search Console. Moreover, you can also measure the off-site performance of your content.
- Revise and Improve: It lets you to revise and improve your content whichever works for your audience. Within few clicks, you can analyse thousands of your article.
Social Media Tracker Tools
Social Media Analytics Tool
Social Media Management has been now easy to handle using Semrush new social media analytics tool. Although Facebook and Instagram provides insight of your post/content performance in their dashboard but this new tool can do your job easy without jumping from one social media platform to another. This tool is known as Social Media Analytics Tool.
Social Media Ads Tool
Social Media Ads Tool lets you can create and launch your first ads right from Semrush dashboard and manage it without any hassle. You can also track your ads performance and take necessary actions quickly. As of now, it is available for Facebook family platforms.
Other Powerful Semrush Updates 2020
Apart from above listed new updates, Semrush offers some additional powerful updates as well. Here are the list:
Agency Growth Kit – Find More Targeted Clients
Agency Growth Kit is one of the most useful tool for those who are running a digital agency. This tool enables you to find new targeted clients and hold them for a long time.
You can create a platform on Agency Partner Platform where a brand can meet agencies for possible business opportunities.
Getting improved and advanced reports is the new added feature to strengthen your branding and white-label customisation.
Sellerly – Toolbox for Amazon Seller
Sellerly is a new toolkit specially designed to help Amazon sellers in order to attract online footfalls. This tool offers many amazing features like Traffic Insight, Listing Quality Check, Listing Protection etc.
Prowly – SaaS Public Relations
Semrush has recently acquired Prowly to amplify digital PR efforts. Prowly is offering around 1 millions users worldwide. Using Semrush credentials, all the Semrush users can easily access Prowly.
Semrush + Prowly = Digital PR
Yoast SEO Integration
Yoast is one of the most powerful used SEO plugin by WordPress Users as of now in the industry. It helps to find SEO focused keywords. With new Semrush updates, you can integrate Semrush with Yoast SEO to power up your content.
Semrush New Plans and Pricing
Semrush offers mainly four plans for its customers. These are following:
- Pro Plan: Starting from $119.95 per month
- Guru Plan: Starting from $229.95 per month
- Business Plan: Starting from $449.95 per month
- Custom Plan: This is a custom plan and is negotiable.
Pro and Guru Plans offer free trial of 7-days which lets you get familiar with most of SEMrush features before subscribing.
Let’s have a look at each of the Semrush plans one by one and will see which plan is suitable for your requirements.
Semrush Pro Plan – Starting from $119.95 per month
This is an entry level plan offered by Semrush and suitable for startups, freelancers and in-house marketers who have limited budget.
Pro Plan starts from $119.95 per month which is the lowest among all the plans. Here are the core features, you will get:
- Domain and Keyword Analytics
- Site Auditing Tools
- On-Page SEO Checker
- Backlink Auditing
- PPC Keyword Analysis
- Position Tracking
SEMrush Guru Plan – Starting from $229.95 per month
Semrush Guru Plan is suitable for growing marketing agencies and SMB, which specially focuses on content strategy.
This plan gives you more option to craft your content in a better way and manages content creating process effectively. Here are core features, you will get:
- Content Marketing Platform
- Google Data Studio Integration
- Measure effectiveness of Content
- Find unique Topic for Ranking
- Check SEO Potential of your Content
Semrush Business Plan – Starting from $449.95 per month
Business Plan is best for e-commerce projects, agencies and businesses with extensive web presence.
This plan starts from $449.95 per month and helpful for agencies who manages SEO for their clients. This plan lets you handle SEO activities on up to 40 projects at once. Here are the core features you will get:
- API Access
- Product Listing Ads Research
- Extended limits and sharing options
- Share of Voice metric
- Google Data Studio Integration
Semrush Custom Plan – Negotiable
Semrush offers custom solutions if your requirement is not covered in the above listed plans. This plan does not have fixed pricing instead it is negotiable.
Conclusions: Semrush 2020 Updates
Overall, Semrush new updates are equipped with rich in SEO tools and huge databases of new Keywords. That’s the reason Semrush is continuously delivering world-class solutions for your digital presence.
Undoubtedly, Semrush is well known SEO tool among all digital marketers so just go for it without giving a second thought on any other tools and try free for 7-days to experience its wonderful features.
Personally, I promise that you won’t find any other all-in-one SEO tools better than Semrush in the industry for better result. Especially if you are doing SEO activities for multiple sites then you must have this tool.
Please let us know what your thought on the new Semrush updates. As Semrush is feedback-driven SEO tool so we shall pass all your feedback to Semrush team for further improvement if required.
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