Traffic is the one component of an internet business that absolutely demands your attention on a consistent basis. There are many different ways to get traffic to your website but before you go incorporating every single one of them into your business, read the rest of this article.
There’s something very important you need to know about traffic generation that can help you to increase your website traffic dramatically. What you need to know is that the majority of successful internet marketers have all mastered at least ONE traffic generation method that they have built their business around.
Also Read: How to start a Blog/website from scratch
Sure you can go after every latest and greatest technique that comes out, but the truth of the matter is that if you don’t master at least one method of getting traffic, you run the risk of becoming a jack of all trades and master of none.
Best Ways to Increase Your Website Traffic
Here are some ways that can help you in increasing website traffic so that you can generate more sales and conversions for your business.
Every article that you published will have the author byline or the link to your website placed in the resource box so that people who eventually read it will know where to go next if they have an interest in your expertise.
With article marketing, people will view you as an expert in your niche and that’s means you have credibility. Although you have little knowledge of the niche you are promoting, but with a small fee, you can always hire other people to write some quality articles for you.
Assuming you as an affiliate marketer promoting crocheted tote bags online. You write some articles on tote bags topic and have it published on various directories; people who are searching for the topic you wrote about may find your articles. If the readers see that you have the product that they want, they will click the link to your website.
In a sense, your article has just directing visitors to your Affiliate Marketing Business, who can eventually become prospects.
This is also a good alternative if you do not have a website or blog. It works the same as writing content for a blog except you are limited to the rules that the article directories enforce.
However, it is a very powerful way to build website traffic. A well-written article will provide you more backlinks, and in many cases, it could rank well in the search engines.
Search Engine Optimization:
SEO or search engine optimization is when you rank on the search engines. When people search for anything related to your niche you want your site or articles to be seen first.
So naturally, you want your content to be listed on the first page. To do this you must use the right keywords or phrases throughout your web content or articles.
However, be careful not to spam these words. It has to be genuine, and furthermore make sense to the person reading it. You still want to gain the trust of visitors and draw them in. Use your key phrases strategically, and your content will rank high on the search engines.
Social networking is so popular and so marketable because people cluster according to interest. That means that if you have a product that is how to store your baseball card sets, you would simply need to find those people gathering around baseball cards.
Your product would more than likely be well received, and you could generate interest quickly in your product. People arriving from these social networking sites would already be interested in your type of product which translates into higher sales overall.
Most social networkers build a profile that lists what their interests are. These profiles are searchable, so you could easily search on “baseball cards” and get a whole bevy of folks who are baseball card fans. It is only then a matter of getting to know them, point out your product, and wait for the sales to start.
You can send out a bulk message about your baseball card product, and give them a business link to visit. Because these folks have a lot of interest in your niche topic, it is highly likely that they will visit your site to investigate.
Marketing via social networking sites is not effortless, but it is easy. Website traffic conversion is much higher than general advertising because you are presenting your products to a targeted bunch of people. If you can deliver good products that stand out from the crowd, you will find it very easy to convert visitors into sales.
Closely Look into Your Competitor’s Traffic:
Another good way to get quality website traffic is by taking a look around your competitor’s sites, especially the ones who are ranking high in the search engines, try to see what keywords they are using, how they are using them, and how you could do the same.
Although it may seem easy, never copy anyone’s work, not only is it bad practice but you can be sure you will be infringing on someone’s copyright. Try to think of ways that you can use the keywords that you have found.
Optimizing your website content:
Think about what type of keywords someone would type into the search engines if they wanted to know about something you offer. And be sure to use those keywords about 6% of the time. So your keyword would have to show up at least once per 100 words of your content.
Also, make sure that each section has there own keywords or keyword phrases. So if have 3 pages on your site and the 1st page is about blue shoes, the 2nd is about red, and the 3rd is about black shoes – you need to make sure each page has a sufficient amount of keywords for that topic of that page. This is to make sure the search engines know exactly what you have to offer.
So if someone does a search for red shoes then they will be directed to the page of your site that is about red shoes. The more valuable your content; the more in-depth; and the more relevant your content is – the more likely the search engines will pick it up. And this type of exposure is very targeted and well converts very well.
It’s also a good idea to visit forums or message boards that are related to your service and answer questions, offer advice, and also it would be a good idea to ask questions. When you create your profile be sure to create a signature under your name.
That way when you post messages, your signature (web-link) will be displayed for all of the corresponding community to see. If you offer advice that people like, then they may click on your link and visit your business.
PPC (Pay Per Click):
If you have been considering branching out and spending some money to get some better exposure for your market for the least amount of investment, consider PPC.
Pay Per Click advertising can give you more bang for your buck without a doubt. It is one of the least expensive ways of not just generating traffic, but targeted traffic. We all want targeted traffic because this will convert better into sales eventually.
When you take part in a PPC campaign, pay close attention to your keywords. This is going to be closely tied to what your market is. Chose your keywords as if you were a consumer looking through a search engine to find your market. What keywords would you be using to find your product or service?
An effective PPC campaign is one that will get you the maximum clicks, but there are considerations because you will be paying for every click. Most PPC ads are about four lines long.
The first line is the headline, the title. Pay close attention to your first line, the headline. This is the attention grabber. Bold your Headline so it is prominent. If this headline does not attract the readers, they will not click on your ad.
Writing Good Content:
Writing anything useful and informative about your niche attracts visitors. If you own a blog or website frequently add new content to it daily. If you can provide the insight that people are looking for in a niche you will have a steady flow of visitors going to your site. This can lead to other things such as attaining more subscribers, increased sales, and so forth.
So these are some of the best ways to increase website traffic for making more sales and conversions. Getting targeted website traffic is going to be tough but not impossible. All your consistency and hard work can help you achieve the desired results. Happy Marketing 🙂
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